Buy Good, Feel Great Marketing

Creating shared value is a partnership between corporations and consumers. Mindful marketing + mindful shopping habits might just mean a better tomorrow.  From the smallest of start-ups to the largest of corporate charity efforts and in the name of responsible consumption and making purchases that empower peace of mind. A few efforts inspiring us today.

Warby Parker Glasses offers an alternative to overpriced and less fashionable eyewear. Through their Buy a Pair, Give a Pair program; they hope to serve the one billion people on earth who do not have access to glasses. According to Warby Parker a pair of glasses can often define one’s path either as a contributing member of the community or one subject to poverty.

Beach bags from Mombassa Drive. Their goal is to bring you products that support the people and environment of Africa.

Blissmo is a new flash-sale site where LOHAS-minded (Lifestyle of Health & Sustainability) shoppers can discover organic & eco-friendly products, They recently launched blissmobox, a monthly subscription service delivering curated boxes of well-loved organic & eco-friendly products by mail.

Pepsi is funding amazing ideas that refresh the world. Their campaign encourages communities to dream it, submit it, get enough votes 
and Pepsi promises to help make it happen.

Tom’s Shoes matches every pair of shoes purchased with a pair of new shoes given to a child in need.  Why? Because many children in developing countries grow up barefoot.

Share Our Strength’s Dine Out For No Kid Hungry is a national event that brings together thousands of restaurants and millions of consumers to help ensure no child in America grows up hungry. From September 18-24, 2011, participating restaurants will raise funds to support No Kid Hungry, Share Our Strength’s national campaign to end childhood hunger in America. In 2010, over 4,000 restaurants joined their sponsors and partners to raise more than $1.5 million.

Virgin Money Giving, the not-for-profit fundraising website (virginmoneygiving.com), announced a partnership with Virgin Atlantic and charity travel specialists Key Travel to offer special discount fares to fundraisers taking part in fundraising challenges overseas.

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About Madeline Johnson

Marketing maven backed by a group of creative experts that design and deliver revenue generating campaigns.

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