The Sweet Smell of Success and The Future of Fragrance

Meet our newest client, Michael Boadi, the creator of Illuminum Perfume, a range of 16 remarkable fragrances. Michael is a passionate and talented perfumer who also has developed a celebrity following in the fashion and beauty world. Prior to the launch of his fragrance collections Boadicea The Victorious and  Illuminum, he has done hair for many fashion shows and advertising campaigns including Gucci, Missoni, Karl Lagerfeld and Chanel. He has worked with some of the world’s most famous photographers and with some of the most beautiful and charismatic women including Kate Moss, Gisele Bundchen, Jennifer Lopez and Bijork.

Celebrity fans include Kate Middleton (she wore Illuminum White Gardenia Petals on her royal wedding day) and Rhiana who fell in love with the clustered notes of pineapple and black current found in Tahitian Yuzu.

Illuminum is truly intoxicating.

Floral

Ginger Pear, an exotic partnering of wild ginger and sparkling pear. Tea blossom joins the ginger to provide a sanguine coolness, while musk renders sweetness at the base.

White Gardenia Petals, a delicate top note of lily, heart notes of white gardenia, muget and jasmine with a amberwood base.

Skin Petals, opening with apple blossom and wild berry and mellowing into a duo of lily of the valley and sweet violet with a base of white amber.

White Datura, opening with a refreshing blend of Baies Rose and Jasmine into a heart note of white Datura oil and a soft and warm base of vanilla.

Citrus

Tribal Black Tea, a spiced blend of orange and tea notes with the brightness of bergamot and the spice of cardamon. The darkness of black tea blossom brings body

to the center and the mystical incense of sweet amberwood at the base.

Saffron Amber, succulent peach and bergamot melts into ylang ylang and golden saffron with a base note of amber for sweet depth.

Tahitian Yuzu, top notes of pineapple and black currant journeying into a sea of star jasmine and violet with a deep base of soft musk.

Bergamot Blossom, a crisp citrus blend of lemon, blood orange, bergamot, Tunisian Neroli and musk.

Musk

Cashmere Musk, contains top notes of coconut and fresh greens, while purple hyacinth lends an exotic flourish and cashmere wood and amber form the base.

Rajamusk, pear blossom and red currant top notes with a heart of lily of the valley and violet petals and base note of white patchouli.

Piper Leather, black pepper and coriander top notes, olibanum and Civet in the heart and base, this is a dry, luxuriant and deviant leather scent.

Wild Berry Blossom, a classic fruity/floral with top note of cassis and a wild heart of berry blossom and peony  with a base note of cedarwood.

Oud

Wild Tobacco, exudes the distinguished smell of the gentlemen’s club. Top notes of clary sage and Clove buds open this fragrance with a fanfare of herb and spice. The heart is a blast of Virginian cedar wood tobacco leaves with a base of Labdanum.

Arabian Amber, a hint of Egyptian Beramot trumpets the arrival of this scent followed by exotic ingredients that unfurl as the fragrance settles. A rich symphony of Atlas Cedarwood, Sandalwood from Mysore, Patchouli from Indonesia and Omani Golden Frankinscense.

Scarlet Oud, made from the dark resinous heartwood that forms in Aquilaria trees (native to Southeast Asia). A multi-layered complex scent redolent of thick smoke, honey, wood, green shoots and mold.

Rose Oud, a femininely charged fragrance of jasmine, Muget and Moroccan Rose. The Oud lends the flowers a smokey, yet honeyed resonance with hints of spice and wood while castoreum endows warmth to the base.

While Michael will be opening his own Illuminum Perfume store in the UK this September, the perfumes are currently available at the Illuminum Perfume Lounge and  www.luckyscent.com.

About Madeline Johnson

Marketing maven backed by a group of creative experts that design and deliver revenue generating campaigns.

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