It’s an explosion of creative collaboration,
for shared revenue and audience exposure.
We are seeing more and more traditional magazine editors look to bloggers for their unique point of view and writing expertise. We’re also witnessing -
Bloggers and websites that spark new magazine titles
Traditional magazine publishers collaborating with niche websites that have developed a strong and loyal following to create special printed editions for their followers. This increases brand awareness for the website (think of all the publisher’s established distribution points) and brand new titles for the publishing industry.
For better or worse, the marriage of bloggers and brands
Brands commissioning bloggers to write reviews, star in videos, host events and increase awareness across various social platforms.
And web publishers hosting events with traditional media
Traditional media (bringing time-honored value to the table with built-in credibility and a trusted reputation) working with emerging brands while collaborating with web publishers all for the purpose of creating exciting and experiential events for their shared audience.