You know what they say about social don’t you? If you’re not there, the conversation will still happen without you. Not sure what to share? Start with insights, thoughts and news from your company. These platforms are a real opportunity for very personalized customer service.
Social cheat sheet
- Facebook: The timeline makes it easy to mark milestones to present day. This is where your branded content should be.
- Twitter: The best for sharing the voice and unique POV of your brand. Also ideal for real-time updates, and useful for customer service.
- Tumblr: A blogging platform for visual posts. Welcome to a community that loves to share.
- Instagram: A visual alternative to Twitter; a real-time and more intimate behind-the-scenes look at your brand through photos.
- Pinterest: the place for inspiration organized by scrap booking themes. This site is a traffic driver for retailers.
As of December 2011 Facebook has 845m monthly active users, 483m daily active users, 80% of traffic from outside the US and Canada. The average user has 130 friends and likes 80 pages. There are also 2bn posts liked and commented on everyday. Facebook remains the most important social media platform for marketers if anything because of its sheer size. Focus on the heritage of your brand with timeline. It’s about what you love and who you are. Not what you sell.
Estimated to have exceeded 500m registered users in February 2012, adding a further 1m accounts per day. Now over 1bn tweets every 4.5days. Top three countries are the US (100m+ users), Brazil (33.3m+ users), and Japan (29.9m+ users).
15bn monthly impressions from an audience of 120m people worldwide. The average user spends upwards of 30 minutes on the site each day; only 40-45% of them are from the US. Europe and South America are big growth areas. behind-the-scenes, more in-depth portrayal of what the company offers to have full control over what their page looks like.
Estimated to now have 25m users worldwide, up from 15m in December 2011. Uploads of about 4.5m images per day. enables users to manipulate their pictures with filters that are similar to old-fashioned darkroom techniques. A great way to find out what inspires your customers.
In January 2012, it became the fastest site in history to pass 10m users – its real numbers were 11.7m unique monthly visitors. 87% of those users are female, and 80% are between the ages of 25-54. A great research tool to find out what your customers like.