Breaking Brand Trust @BofA

Bank of America

I don’t even want to write this post, but I feel compelled to do so. As most of us in the promotional world know, online to offline marketing has made some big strides this year with the offering of “relevant” deals to customers based on their debit card spending habits.  Just ask @BofA_Tips. Unfortunately, some … Continue reading

Naturally Beautiful Marketing

Tengmalm’s Owl_800x600

One of the hottest topics in the cosmetics industry right now is sustainable cosmetic product manufacturing and marketing. The leading issues the beauty industry faces concern the issues of sustainability, natural, organic, fair trade and ecological products. Business, marketing and technical professionals are all looking at – Best practices in sustainability (from fair trade to … Continue reading

Make an Impact -The Unlimited Need for Cause-Related Marketing

cause related

We kicked off Internet Week by attending an AOL presentation on the intersection of impact and cause-related social marketing, featuring Huffington Post Media Group Editor-in-Chief Arianna Huffington and Johnson & Johnson VP of Corporate Affairs Brian Perkins and moderated by AOL President of Global Advertising and Strategy Jeff Levick. According to Huffington, cause-related marketing is not … Continue reading

Creating a Code of Conduct for Your Company

How you do something is more important than what you actually do. And in business “how you do it” can be communicated with a strong code of conduct. Holstee, a brand that promotes kick ass products, sustainably made with a social impact and designs and curates with a conscience, offers a place for mindful shoppers … Continue reading

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