Category Archives: Measureable Marketing

6a00d83451b9ea69e2019b00420565970d-500wi

5 Rules to Ruling Facebook

Facebook remains an attractive social media platform and marketing destination, first and foremost, for its  +1.28 billion monthly active users as of June 2014. Aren’t convinced?  It’s all in the numbers… 802 million users log onto Facebook daily 1.01 billion

6a00d83451b9ea69e2019b00420565970d-500wi

5 Rules to Ruling Facebook

Facebook remains an attractive social media platform and marketing destination, first and foremost, for its  +1.28 billion monthly active users as of June 2014. Aren’t convinced?  It’s all in the numbers… 802 million users log onto Facebook daily 1.01 billion

TIMES SQUARE HEART WALK 2

Love Branded in Times Square NYC

A client that spends absolutely zero dollars on paid for advertising anywhere in the US wanted to know my opinion on a special “deal” they received for a Times Square G-Tron (digital billboard) opportunity the other day. He received a

TIMES SQUARE HEART WALK 2

Love Branded in Times Square NYC

A client that spends absolutely zero dollars on paid for advertising anywhere in the US wanted to know my opinion on a special “deal” they received for a Times Square G-Tron (digital billboard) opportunity the other day. He received a

shutterstock_105233183

Hero Marketing

  Marketing can never substitute great products and services that people just love. Reality is, an awesome product or service will market itself. Any noise made beyond that will just support organic word-of-mouth growth. Hero marketing begins with great product

shutterstock_105233183

Hero Marketing

  Marketing can never substitute great products and services that people just love. Reality is, an awesome product or service will market itself. Any noise made beyond that will just support organic word-of-mouth growth. Hero marketing begins with great product

bat

Measurable Marketing and Customer Insight

Forget about the traditional market research model of surveys and demographics. The internet now has us measuring customer behavior in real time, closer to the actual moment of purchase.  Companies that can help your brand  discover how to give your

bat

Measurable Marketing and Customer Insight

Forget about the traditional market research model of surveys and demographics. The internet now has us measuring customer behavior in real time, closer to the actual moment of purchase.  Companies that can help your brand  discover how to give your

occupy-wall-street

Membership Program Marketing in 2012

Sometime last month we were sitting around the conference room table with a team of executives brainstorming ideas to help their partners increase sales and customer loyalty. One of those in the room with a short-term thinking “mind-set” brought up

occupy-wall-street

Membership Program Marketing in 2012

Sometime last month we were sitting around the conference room table with a team of executives brainstorming ideas to help their partners increase sales and customer loyalty. One of those in the room with a short-term thinking “mind-set” brought up

Tape Measure

Successful Brand Integration Measurement

No doubt, the advertising world is changing, with more ways being developed to help companies integrate their brand into paid for advertisements while creating a more dynamic experience for their audience and a less invasive one for the consumer. The

Tape Measure

Successful Brand Integration Measurement

No doubt, the advertising world is changing, with more ways being developed to help companies integrate their brand into paid for advertisements while creating a more dynamic experience for their audience and a less invasive one for the consumer. The

winning

Winning Marketing Strategies

Your marketing goals should strengthen your brand equity and focus on winning strategies that aim to –  Increase your revenue  Build market share Decrease price sensitivity Increase customer loyalty Increase your ability to attract and retain high-quality employees All marketing

winning

Winning Marketing Strategies

Your marketing goals should strengthen your brand equity and focus on winning strategies that aim to –  Increase your revenue  Build market share Decrease price sensitivity Increase customer loyalty Increase your ability to attract and retain high-quality employees All marketing