Stumbled upon www.newswordy.com, a website that gives you a clearer understanding about the most popular words used in the news and precisely how they are being used in stories and on social sites like @twitter.
This post is not about pitching a television show idea. The following insight is about getting your new product/service on national network and/or local TV news. Every brand owner wants a bit of TV time in his or her earned media coverage mix. Big network coverage (GMA, Ellen , The View. . . all add clout … Continue reading
Busy PR bees, we’re on a whirlwind desk side tour media tour in NYC this week – about 30 meetings in three days. Hoping to inspire journalists, editors, writers with new story ideas and content sharing to build brand buzz for our clients. We’re meeting with editors of magazines like Allure, Women’s Health, Parents, Shape, Natural … Continue reading
Meeting with another editor today made us realize once again, just how personal it really gets. Journalists or not, people in general like to talk and think about themselves – what they like, how they like it and what their needs and wants are – and in the end – that is how they will … Continue reading
We’ve often hear potential clients say, “the media always interviews the same five people in my industry and we can’t understand why. “ “ Don’t they want someone new to speak to? “Sure they do, but trust builds media and business relationships and that happens over time, one story at a time. Staying on top of your game … Continue reading
The following describes a typical day of whirling dervish marketing and PR activities along with rules to remember when reaching for the stars. To whirl |(h)wərl| verb move or cause to move rapidly around and around : [ intrans. ] leaves whirled in eddies of wind | 9:15 am – Pick up copy of October … Continue reading
We have a super star PR friend who, when clients were moaning, use to say “we’re publicists for God’s sake, not magicians”. It’s true, sometimes clients, for one reason or another, think that PR can solve everything and/or make it all happen, just like that, with the wave of the magical PR wand. Yeah, right. … Continue reading
One of the most helpful documents you can create is a Press Fact Sheet for editors/writers and journalists who are looking to feature or review your company in their respective media outlet. Whether it be for their blog, trade journal or national consumer magazine, answering their FAQ’s before the interview will save you time and … Continue reading