Friends with Benefits & Word-of-Mouth Referrals

refer a friend program at http://www.themarketcouncil.com

When asked what sources “influence your decision to use or not use a particular company, brand or product”  71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence(Harris Interactive, June 2010)

We created a website referral program for one of our client’s that has proven to be a very successful marketing program. We know that word of mouth referrals are one of the best promotions our client has (as with most businesses), so when we redesigned their website, we thought of every possible way to get these customers to refer friends online right from the home page.

1. Customers are prompted to offer referrals by clicking on the home page “Refer a friend” button. This simple pop-up takes all of ten seconds to fill out  and allows these customers the ability to refer friends to a location nearest them while earning reward points.

2. Even better, the auto response email then thanks that customer for the referral (via email) and directs the new referred customer (via email) right to a location that is convenient with them. The new customer also receives an automated email letting them know that a friend referred them and the benefits of our client’s services.

3. Thirdly, the location that was “referred” gets an email notifying them that this new customer should receive 10% off their first time service.

You can check it out here.

Our newest client, a cosmetic dermatologist, liked this idea so much he wants something similar for the new website we are going to design for his practice.

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