Spas (and retailers of all types for that matter) should kick off their marketing campaigns before the foundation settles and the sheet rock has been nailed.
We see too many spas wait until a few weeks before opening to begin building buzz, which could mean a slower start and fewer spa sales upon opening.
We make sure our clients announce their opening about 6 to 8 weeks (sometimes even more) before their grand opening and we link it to online booking so clients can begin scheduling their services at a pre-opening discount (20% seems to lure them in, thank you very much Group on/Living Social).
Our agency specializes in spa marketing (it’s a tough job, we know). Let us know if you need help getting off to a great start.
One of our favorite spas, Terme di Salsomaggorie, This water source has a very high content of saline, bromine, iodine & salt which is 3 times greater than the Dead Sea. It is from an underground lake in the town of Salsomaggiore that provides therapeutic properties in the “baths” which became legendary for its mineral rich healing waters.