Beyond Editorial Calendars – What Media Pros Know

When surfing the net, we have found a lot of the same advice about researching editorial calendars to pitch the media about your company. Sure, we have found editorial calendars to be somewhat useful,  but they’re not always accurate and they’re not written in stone. When pitching to your targeted service media for editorial coverage, we recommend focusing on informative and useful advice, tips, solutions and inspiration that is tailored to their reader/viewer. Yes, it’s time consuming, but tailored pitching is one of our secrets for editorial success. Our years of experience have proven that the most successful way to grab an editor’s attention is to craft a paragraph or two that explains what’s new, why their reader/viewer should care and where it would be most useful on their program or in their publication.

It’s also important to target your pitch for a specific section/segment as well. Try serving up solutions that match the media’s format-

  • Easy ways to . . .
  • Timesavers . . .
  • Budget Busters and Money Savers. . .
  • DIY anything . . .
  • The Best of . . .
  • Expert Advice . . .
  • Smart ways to . . .
  • Splurges vs Steals . . .
  • Great Gifts to Give . . .
  • New and Noteworthy . . .
  • The Truth About . . .
  • Must Have . . .
  • Breakthroughs . . .

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