Marketing Musts

What should all marketers being doing right now to stay competitive and build consumer confidence and brand loyalty?

 It doesn’t matter what demographic you are marketing to right now or which one you’d like to capture in the future. When it comes to competing in a consumer centric world, you must –

  • Continually nurture relationships with your customers
  • Build reliable brand advocates with quality connections through social platforms
  • Create brand promises that are authentic and offer true value
  • Build trust through transparency
  • Move a share of your marketing dollars to social media
  • Track your brand reputation on the web
  • Research the use of mobile marketing for your business
  • Make geo-targeting and localized marketing a top priority
  • Collaborate with symbiotic brands to reduce marketing costs

And finally, embrace the benefit of sustainability. It is good for the planet and good for the bottom line.

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