Harnessing The Power of Your Public

Smart marketing strategies aim to provide a people’s revolution. Brands that understand this are learning how to harness the power of their public.  Strategies include –

  • Providing a platform for customers to share stories (ie. Facebook, your website, a Tumblr blog, Twitter and YouTube)
  • Creating emotional connections with their customers by allowing them to share their personal stories.
  • Developing a user-generated initiative – letting the public lead – starting the conversation with a timely topic/campaign and letting them comment and curate.
  • Harnessing conversation and opinion while turning insights into actions. Listen to what customers say and understand how it can build a better brand.
  • Encouraging an open dialogue that is mutually beneficial. Solve their issues and resolve their complaints.
  • Giving customers the power to produce and promote your brand.

Image  by Swiss photographers Alex and Felix (featured photo today).

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