We are back to work after a relaxing holiday weekend and sending out a We Miss You email campaign to over 50,000 customers today for one of our clients. The email is targeted to customers who have not returned for a service within three to six months. We are going to lure them back with a short, sweet email and a great big financial incentive. We did a test drive last week on one spa in California and found over 45 customers came back in less than three weeks after receiving this email.
September can be a tricky month for spas. Customers are back in the groove of work, less in the mindset of relaxation and self-care and spending money in other places (like school supplies and fall wardrobes).
This campaign is easy to track and we will be sharing results and a how to guide for spas and business of all sizes to try it on their own organizations.