Naturally Beautiful Marketing

One of the hottest topics in the cosmetics industry right now is sustainable cosmetic product manufacturing and marketing. The leading issues the beauty industry faces concern the issues of sustainability, natural, organic, fair trade and ecological products.

Business, marketing and technical professionals are all looking at –

Best practices in sustainability (from fair trade to combating global climate changes and most of all ecological packaging.)

The Beauty Diet (The convergence of food and cosmetics including skin nutrition, healthy diets and wellness).

Green marketing vs green washing and innovations in marketing and distribution (from natural and organic marketing claims to certification preferences)

 Sourcing and using “green” ingredients (from food crops grown for beauty purposes to rising oil prices and a dwindling supply of raw plant ingredients)

Formulating sustainable products with green ingredients (replacing synthetic emulsifiers, surfactants and preservatives

Business opportunities in the natural and organics market (where are the growth opportunities as larger brands are crowding shelf space and new brands continue to enter the market?)

Stone age makeup – scientists have recently found bone and stone tools that were apparently used for crushing pigments and mixing them in the shells of giant sea snails. Now that’s natural.

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