One of the most expensive myths in marketing is that lowering your prices produces more volume for your business.
We ask you – do you always eat at the lowest price restaurant?
Buy the lowest price clothes?
Do you drive the lowest priced car?
Running sales and discounts on your goods and services is not a marketing strategy. Neither is lowering your price.
Adding value to your customer’s experience is.
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Published by Madeline Johnson
Inspiring everyone to become the very best they can be while leading more passionate, purposeful lives filled with gratitude and greatness. Studying and curating the very best experts and masters of mind, body and soul for improving performance, achieving greatness and living a thoughtful and intentional life. Obsessed with how technology can improve our fitness, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence.
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One of the most expensive myths in marketing is that lowering your prices produces more volume for your business.