According to Brian Cohen of New York Angels, a member led organization committed to finding, funding and mentoring great young companies from pitch through a successful exit, two big problems with entrepreneurs and start ups-
1. Lack of thinking behind their product –
2. which is usually caused by little knowledge about their customers.
Simply put, their product offering is just not thoughtful enough.
His word of advice for those starting a business –
The more time you spend with your customer, guaranteed the more successful you will be.
More from Brian @brianscohen