Best Branding and PR Practices

Winning Brand Strategies
Winning Brand Strategies

If you are about to jump on the roller coaster ride of starting a new company,  here are a few best practices for building your new brand.

1. Continually know what’s trending in your competitive space. Services and sites like Trendhunter Pro, WGSN and StyleSite can give you insight into what’s hot and what might just be on its way down. Stay fresh.

2. Actively focus on your customer, each day and every day. Who are they? What do they do with their time? How do they find you? Tweet at them. Engage on Facebook. Incorporate what they like and change-up what they don’t about your product or service. Listen carefully, always actively listen. And then change for the better. Same goes for journalists, reporters, editors in your industry. Listen to their constructive criticism. Ask them to be candid. This will only help you become a stronger competitor.

3. Analyze all possible areas of distribution. Is it a mix of e-commerce and/or retail stores? A pop-up strategy perhaps? Maybe a collaborative store within a store?  Just make sure you are where you need to be. Where new customers can easily find your products and services. Oh, and are you prepared for mobile? See what Forbes calls the most important trends in retail for 2013 here.

4. Tweak your product concept. If you’re not first to market, than what really makes your hot thing super unique? Is it a key ingredient? Special benefit? Stand out and stand apart to attract your target market.

5. Think about your brand voice. Is it friendly? Super luxurious? Clinical and effective? Have you positioned your brand as a “voice of authority” or are you the best friend sharing great advice?

6. Does the design of your product, packaging, website convey what you really want to say? Is it consistent? A brand map will keep you on track. Designing for your market is one of the key factors for success and probably the biggest challenge for most new businesses.

7. Promote your brand by sharing the key messages and benefits of your product and or service. Write down all of the key components that make your brand ultra special.

Want more tips? Branding and PR advice? Leave a message, we are here to help.

3 Comments

  1. “编辑”人类基因,スーパーコピーブ スーパーコピーブランド ランド,グッチスーパーコピー の4歳半の子供が幼稚園の道中被拐?   杨海《中国青年报》(2015年0 グッチスーパーコピー の4歳半の子供が幼稚園の道中被拐 6月17日11版)   水稻的基因被编辑后变成了“超级水稻”,ルイヴィトンスーパーコピー 責任区分,人类的基因被编辑后会变成什么?   一项名为CRISPR的技术正为这个问题寻找答案,这项技术让很多科学家登上了廉价的“快车”——它能快速改变几乎任何生物体的DNA,包括人类。最重要的是,“它就像吃一份简餐那样便宜,全部花费只要30美元”,ブラ ルイヴィトンスーパーコピー 責任区分 ンドコピー。   与此前既昂贵又复杂的基因编辑工具不同,CRISPR仅需一段引导性RNA和一种叫做Cas9的酶,就可以尽情

  2.   昨日下午,スーパーコピーブランド,记者来到摊位时,コピーブランド,一家三口刚吃完 スーパーコピーブランド 午饭 コピーブランド 。一盒咸菜还没来得及收,夫妻俩就开始忙着给顾客挑水果。文文坐在父母身旁,スーパーコピーブランド 記者易海軍徐龙晨,推着一个用光了的涂改带和一块蓝色的塑料玩耍,嘴里还模仿着汽车喇叭声和警笛声。玩腻了“警察抓小偷”,ロレックス スーパーコピー 国際オンライン特別,文文又用双手支撑着身体,ヴィト スーパーコピーブランド 記者易海軍徐龙晨 ン コピー,拖着两条腿,把自己挪到了三轮车的后面,用手在绿化带的土里抓起一把土撒到“汽车上”,口中念念有词,“沙尘暴来了。”   孩子的父亲任先生告诉记者,文文是一个“瓷娃娃”,3岁的一次骨折后,就再没站起来过。这次来北

  3. 息子の受験票を投げで行方不明になって ブランドコピー 家具ボス 、母は会場の外で泣き崩れる息子を捨てて受験票で行方不明になって、母は会場の外で泣き崩れ コピーブランド る息子を捨てて受験票で行方不明になって、母は会場の外で泣き崩れる 中原子(記者于梦溪张为涛)6月7日、全国の大学入試の初日、千万近くに人の受験生が大いにこれで一生が決まる,ブランドコピー 家具ボス,コピーブランド.午前8時45分、鄭州の4の中で試験地点と、受験生たちが続々と入荷済みで、 ルイヴィトン コピー 一人の学生の家長は受験票を持っては会場の外で泣き崩れる:彼女は大学入試に参加するはずの息子がいなくなった,ルイヴィトン コピー,ルイヴィトンスーパーコピー,ブランドコピー. の母親は、彼女の息

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