Microvideos: Get On Board or Get Lost at Sea

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Microvideos are taking the social media helm and these bite-sized bits of entertaining videos are popping up everywhere. Sharing streamlined messages of hyper-edited audio-visuals to a growing number of viewers has become standard. What started with Vine (6-second looping videos) has ended with the growth of competitors; Instagram video (15 seconds), MixBit (16 seconds), Tumblr GIFs (short animated images) and a flood of imitators.

In a world where immediacy, convenience and short attention spans are omnipresent, its imminent to jump on the microvideo bandwagon and continue to story tell your brand.

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How to get started?  Weave microvideos into your social media campaigns and embed them in emails. Embrace the power of the microvideo and make your social media come alive.

 1. Compelling Content – Whether its comedic, artistic or a fast sequence of DIY steps, make every second count. The concept in its entirety must persuade viewers. Create a video you yourself would re-post. Referencing the rise of the micro video, Forbes’ article, The Top 7 Social Media Marketing  Trends Dominating 2014,” explores the success of Saatchi’s anti-smoking campaign, reaping over 50,000 likes and  26,000 re-Vines within the ad’s first week. According to UK’s Marketing Magazine because these short films are at present, push mediums, the content must be entertaining, informative or intriguing.

 2. Homegrown VS. Outsourced  On a budget and feel you have the creative eye in-house? Use one  of Scientific American’s recommended 12 Microvideo Apps. From free apps like Viddy to Snapchat coupled with smart phone high quality technology, these short clips could be done in the luxury of your own workplace. If you want to leave it in the hands of the professionals, consult sites Behance or Le Book. At MJMPR, we recommend NYC-based film production companies Legs Media and Matte Projects to realize your microvideo dreams.

3. More Brand Reach – If users avoid ads like the plague on YouTube and Facebook than microvideos are the holy grail of marketing. They offer less commitment from the viewer than traditional online video. Microvideos are short and therefore, brands must select simple visual cues that make the brand transparent from the start. Short snips actually share more.

4. Need ideas on what to Film and Edit?- How about a quick how-to about your product or service or a series of product tutorials? Maybe a time-lapse video of your brand’s evolution. Launching a new product? We recommend a brief company announcement. Take your iPhone or Android for a fast video around company headquarters. From filming the manufacturing process of your best seller to video teasers for upcoming events, the possibilities are infinite. Mashable shares the top 4 hot apps for microvideo blogging; Keek, Tout, Klip and Viddy, while each varies, they all specialize in editing and sharing short videos.

5. Share, Share, Share – According to a recent Marketing Profs article, video integrated emails will massively increase user click-through rate. After its creation, the short clip can be  cross-promoted seamlessly through all social media platforms including emails. If it’s got the creative grit, who knows maybe it will go viral. Tweet it. Gram it. Facebook it. Vine it. Tumble it. 

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