What Really Gets Press Coverage?

Blog Post Visiual

And the question of the day is –  what actually gets press coverage from the media? If your product isn’t getting the earned editorial props it deserves, perhaps it’s just a matter of telling your story in a different way.

  1. Billion (and gazillion) dollar space research gets press. Is your product “breakthrough” or innovative in anyway?
  2. Scary scientific studies that can kill us or make us very sick for a very long time gets press.  Does your product or service help save us or the planet, if so, how?
  3. People doing bad things – now that gets way too much press.
  4. How technology and the big, bad Internet is always changing everything we do, want, need – gets lots and lots of press.  Does your product fix a big problem? Maybe a problem we don’t even know we have yet?  Well, how big is that problem?
  5. Things we can relate to, like “13 Smells That Every New Yorker is Way too Familiar With” @BuzzFeed  What exactly does your service do to make people feel at one with it?
  6. Things we should worry about  or not worry about, now that gets press.
  7. Trends in fashion, music, food, cars get press. Is your thing a part of a regional or worldwide trend?
  8. Native advertising (an advertisement disguised as a news article) like this pen and paper combo with livescribe app gets a different kind of confusing press. This is not real press.
  9. Stuff that may or may not happen, but we should be anxious about – gets press.
  10. Useful, fun tips and life advice gets press. Can you offer tips, tricks, hacks when using your service?      Need help putting a little spin on your story. Drop us a line at m.johnson@themarketcouncil.com

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