How to Get Press Coverage

Watch these tips on how to position your brands as the type of thought leader that the media wants to interview.
Our media relations tips include best practices for developing respectful, long term relationships with reporters, journalists and producers.
  • Be ready to predict trends
  • Know what is coming next in your market
  • Share insider insight and knowledge
  • Be on top of your game in your industry
  • Target the right kind of media
  • Know where you want to be
  • Build relationships with journalists, influencers and writers
  • Be easy to work with
  • Aim to build trust
  • Back up your surveys, statistics and studies
  • Don’t over exaggerate
  • Be a clear communicator
  • Avoid industry jargon
  • Be a first responder and meet the reporter’s deadlines
  • Know that media relations is very competitive
  • Offer them an exclusive news tip
  • Don’t get upset if you don’t make the cut
  • Always thank the reporter for the opportunity
  • Be patient and generous
  • Don’t be diva like
  • Make sure your online profiles are active and up to date
  • Be completely engaged in your industry
  • Take notes of every day conversations which can be great pitches
  • Keep an editorial calendar that is timely
  • Just because you created something doesn’t make it newsworthy
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m.johnson@themarketcouncil
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