The Press Release is Dead – Use this Instead

Yes the press release is officially dead. What an editor, blogger and/or reporter really want to know when they are including you in a story or considering your pitch is simple. They want the facts and zero fluff.

Take it from TechCrunch editor Mike Butcher the next time you’re tempted to write a piece of marketing fluff about your brand.

He’s created a long rant about how not to pitch the media, but here are his top seven tips. You can read the whole post here.

Also, note – don’t send attachments – just cut and paste your answers in an email – after the reporter asks for more information from you and they are including you in the story.

WHAT IS HAPPENING IN THE NEWS *RIGHT NOW* THAT MAKES YOU RELEVANT *RIGHT NOW*?
(Max 5 sentences)

WHAT IS THE BIG PICTURE HERE? WHAT IS ‘THE STORY’?
(Max 5 sentences)

WHAT IS THE PROBLEM THIS COMPANY IS SOLVING?
(Max 3 sentences)

WAS IT A PERSONAL PROBLEM YOU HAD?
(Max 5 sentences)

DESCRIBE THE GENESIS OF THE PRODUCT?
(Max 5 sentences)

HOW HAS THIS PRODUCT SOLVED THAT PROBLEM?
(Max 3 sentences)

WHAT DOES IT *ACTUALLY* DO?
(Max 5 sentences)

Want more insight on how to grow your brand? How to do your own PR? Subscribe to this blog and my YouTube channel for more marketing in the now recommendations and follow me on Twitter @marketcouncil