Here are a few real tips for developing fresh, new story ideas that will intrigue the media, get you press coverage and include your business, brand, product or service in their story. Your ideas should serve the journalist as well as their reader and viewer.
1.Know who you are pitching and learn what stories are popular
Research what your targeted media reporter or writer has already written. What piece received the most shares? What articles and segments were most popular? Think of new ways to tell the story. New angles. You certainly don’t want to pitch them an idea they have recently covered.
2. Do the research. Save them time.
Do all the difficult background work for the reporter, journalist or writer.
Save the editor time, their most precious commodity. Get your testimonials together, photos, b-roll, everything in one place, before you pitch the story.
3.Remember generic stories don’t sell
Specific stories do. What stories do you have that no one else can offer? What can you give them access to, that no one else has?
4. Be an observer. Take notes and think like a reporter.
Think like a reporter. Be curious. Keep an Evernote file of observations, conversations and every day moments that are distinctive and unique, and also common. Observe what is happening with your clients and customers. Be a spy, listen to conversations. What are they talking about online or in your spa, gym or practice. What stands out?
5. Write and communicate in the style of the media you are approaching.
Pitch in the tone and voice of the particular media outlet you are trying to get coverage in. If their voice is snappy, snarky and a bit skeptical, then serve up your pitch in the same way. Perhaps they report using statistics and studies? Then do the research and site your sources. If they report quick micro-bites of information, then do the same.
6. Always keep your pitch brief.
Keep your story pitch short, sweet and to the point. Include what is important and a quick way to reach you.
7. Stay ahead of your industry
Read trend reports from sources like Mintel, Euromonitor, Trendhunter and Zeitguide. What will be the next new thing in health, wellness, nutrition and fitness? You don’t need to be “trendy” but you need to know what is trending. What’s your take on these trends? Do you offering anything that is similar? Perhaps you know they are just fads. Maybe you have alternatives that work better.
and stay ahead of what is trending on Twitter, Google and Pinterest.