Essentially there are four elements of marketing that you must get right in order to drive sales and begin to grow.
Before you begin to market, check out your competition or products and services like yours and consider what industry standards are right now. You want to be better.
- Branding, which includes your business name, logo, icon and look and feel should be spot on. All it takes is a complicated name that is difficult to pronounce or spell to set you back.
- Your price in the market place. Are you priced competitively? Are you too low? Too high?
- How easy is it for clients and customers to find you? Are you giving them the easiest access to buy? Can they find you when they need you?
- How well are you educating them on why your brand is the best? Are you explaining the value you offer and do your customers get it?
Creating the right marketing mix begins with asking the question “Will my customers and clients find me in the right place, at the right time, w/the best price?”