Almost every entrepreneur and marketing director out there knows that getting press coverage and influential writers to share their start up business story is important. Press coverage can open up their brand to a whole new target market and potential for sales.
What they don’t know is how to pitch a story to a journalist, writer or reporter.
I disagree with some growth strategists when it comes to getting the media and influencers to cover your new brand story. Some will tell you to start small, contact the less influential bloggers and websites first. That might work if you want to be a one hit wonder, but not if you are building a brand that is built to last.
In my years of experience, all top tier media want the scoop first. Whether it is a writer from The Huffington Post or Fox News, they are looking to be the one to break the news. I have worked with many media members – from editors of The New York Times to Vogue and GQ, and I will tell you right now, they don’t want to be the second or third to share your story.
When planning out your media strategy, target your list of influencers. Create a top target list and pitch them first.
Note: If you have been covered by other websites or influencers and you are pitching those in the big league, let them know. They will appreciate your honesty which will eventually build trust and a long lasting relationship, which is what you want with the media in the first place.
Doing your own public relations and media outreach involves building writer relationships and those relationships start with being open and transparent.
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