Don’t Sell, Focus on Why they Buy

So your marketing isn’t getting any traction. No retweets, likes, comments or love. You need more traffic to your shopping cart, eyeballs to your website.

The real reason you don’t have engagement, why your blog and social posts aren’t read is because your content is too self-serving.

Word of advice. If you want to succeed in growing your business, do not try to sell or market another thing. Every time you say or share something about your company that emphasizes the upside you will most likely get skeptical responses.

Sure, it is perfectly fine to list the benefits of your brand, but whatever content you are creating – whether it be a blog or Instagram post, your unbridled optimism about what your business can do for customers and clients comes across as salesmanship and it seems dishonest. As a consequence it is met with skepticism.

Retro-salesman_1403041206.jpg

Everyone is allergic to the feeling of being sold something.

What you should focus on instead – why people buy.

Buying motives are a million times more powerful than selling skills.

Don’t sell your product. Instead think about why people buy products like yours.

Marketing – Educate, inspire and enlighten your audience instead.

Learn more at ThePRPlaybook.com

1 Comment

Comments are closed.