It’s not just about the benefits you shell out. Consider and reflect on what is it that customers/clients truly value about your product or service. Ask yourself. . . what are the most treasured offerings that your brand delivers that your customers really want and need? This thought process will help you increase your sales … Read more
Your brand can’t be everything to everyone at every moment and jumping on a used and abused trend like “artisanal” will only make you look very “me too” and that’s not very authentic. Artisan – a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods. … Read more
A study carried out at Rockefeller University shows that in the short-term we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell. What are you doing to make your brand memorable?
A client that spends absolutely zero dollars on paid for advertising anywhere in the US wanted to know my opinion on a special “deal” they received for a Times Square G-Tron (digital billboard) opportunity the other day. He received a “discount” offer for $75K USD for 15/30 second spots from Light Years Media. The offer … Read more
It was Groucho Marx who said “The secret of life is honesty and fair dealing. If you can fake that, you’ve got it made.” What a wise ass. Successful business transactions and great press coverage can’t really begin without some level of trust. Clients typically come to the table with high hopes and extraordinary expectations. … Read more