Your brand can’t be everything to everyone at every moment and jumping on a used and abused trend like “artisanal” will only make you look very “me too” and that’s not very authentic. Artisan – a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods. … Read more
A study carried out at Rockefeller University shows that in the short-term we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell. What are you doing to make your brand memorable?
A client that spends absolutely zero dollars on paid for advertising anywhere in the US wanted to know my opinion on a special “deal” they received for a Times Square G-Tron (digital billboard) opportunity the other day. He received a “discount” offer for $75K USD for 15/30 second spots from Light Years Media. The offer … Read more
It was Groucho Marx who said “The secret of life is honesty and fair dealing. If you can fake that, you’ve got it made.” What a wise ass. Successful business transactions and great press coverage can’t really begin without some level of trust. Clients typically come to the table with high hopes and extraordinary expectations. … Read more
What are the branding benefits of hiring a PR agency? As designated torch bearers (brand ambassadors) PR helps – 1. develop memorable and relevant key messages that resonate with your audience 2. implement integrated public relations campaigns that target media (including B2B trade) for editorial placement opportunities 3. focus on proactive media relations (providing value … Read more