The Market Council
Best Branding and PR Practices
If you are about to jump on the roller coaster ride of starting a new company, here are a few best practices for building your new brand. 1. Continually know what’s trending in your competitive space. Services and sites like Trendhunter Pro, WGSN and StyleSite can give you insight into what’s hot and what might … Read more
The World’s Top Beauty Bloggers Part 1
The beauty blogger world just keeps on growing and growing. A great review of your new fragrance, lip gloss or night cream from an influential beauty enthusiast can mean more views on your website and buzz about your brand. One of the great things about these reviews is that they are so girlfriend like – … Read more
Authentically Yours
Your brand can’t be everything to everyone at every moment and jumping on a used and abused trend like “artisanal” will only make you look very “me too” and that’s not very authentic. Artisan – a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods. … Read more
A Matter of Brand Taste
A study carried out at Rockefeller University shows that in the short-term we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell. What are you doing to make your brand memorable?
Love Branded in Times Square NYC
A client that spends absolutely zero dollars on paid for advertising anywhere in the US wanted to know my opinion on a special “deal” they received for a Times Square G-Tron (digital billboard) opportunity the other day. He received a “discount” offer for $75K USD for 15/30 second spots from Light Years Media. The offer … Read more
The Mobile Love Connection
From the sound of things, it looks like customer connections are still strongest with opt-in emails and website promotions. While social media (Facebook, Twitter, Pinterest and YouTube, blah, blah, blah) do add marketing and promotional value, research shows that the top ways consumers find out about special promotions is through company web sites and email alerts. … Read more
Socially Savvy Beauty Brand PR
Adding personality with a unique “voice” to your brand on social media can take your platforms to an entire new level of engagement. Here are five simple things you can do to begin creating a social media campaign with soul. 1. Add a unique quote that reveals the emotional connection to your brand on your … Read more
PR 101 -Staking Your Claim To Fame
So what do product packaging claims have to do with PR messaging and building brand trust? A hell of a lot really. Just yesterday, we spent an hour on the phone with our client prepping for an interview this morning with a leading industry trade publication. Our goal –to ensure that our client succeeds and positions … Read more
Truth be Told – PR 101
It was Groucho Marx who said “The secret of life is honesty and fair dealing. If you can fake that, you’ve got it made.” What a wise ass. Successful business transactions and great press coverage can’t really begin without some level of trust. Clients typically come to the table with high hopes and extraordinary expectations. … Read more
PR -Raising Awareness and Engaging Customers
What are the branding benefits of hiring a PR agency? As designated torch bearers (brand ambassadors) PR helps – 1. develop memorable and relevant key messages that resonate with your audience 2. implement integrated public relations campaigns that target media (including B2B trade) for editorial placement opportunities 3. focus on proactive media relations (providing value … Read more
