Madeline Johnson
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NY Public Relations

Start up 101 Public Relations. Do I need a PR Agency?

Of course you need a public relations action plan, you already know it’s a necessary part of growing your business.  How else will anyone find you? The moment you decide to start up any business, you should be considering how you will communicate the benefits of your product and services and how  you are going to … Continue reading

Brilliant marketing ideas

Brilliant Marketing Ideas

 It’s not just about the benefits you shell out. Consider and reflect on what is it that customers/clients truly value about your product or service.  Ask yourself. . . what are the most treasured offerings that your brand delivers that your customers really want and need?  This thought process will help you increase your sales … Continue reading

Winning Brand Strategies

Best Branding and PR Practices

If you are about to jump on the roller coaster ride of starting a new company,  here are a few best practices for building your new brand. 1. Continually know what’s trending in your competitive space. Services and sites like Trendhunter Pro, WGSN and StyleSite can give you insight into what’s hot and what might … Continue reading

Top Beauty Bloggers Around the World

The World’s Top Beauty Bloggers Part 1

The beauty blogger world just keeps on growing and growing. A great review of your new fragrance, lip gloss or night cream from an influential beauty enthusiast can mean more views on  your website and buzz about your brand.  One of the great things about these reviews is that they are so girlfriend like – … Continue reading

branding

Authentically Yours

Your brand can’t be everything to everyone at every moment and jumping on a used and abused trend like “artisanal” will only make you look very “me too” and that’s not very authentic. Artisan – a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods. … Continue reading

www.themarketcouncil.com

A Matter of Brand Taste

A study carried out at Rockefeller University shows that in the short-term we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell. What are you doing to make your brand memorable? 

TIMES SQUARE HEART WALK 2

Love Branded in Times Square NYC

A client that spends absolutely zero dollars on paid for advertising anywhere in the US wanted to know my opinion on a special “deal” they received for a Times Square G-Tron (digital billboard) opportunity the other day. He received a “discount” offer for $75K USD for 15/30 second spots from Light Years Media. The offer … Continue reading

the customer connection

The Mobile Love Connection

From the sound of things, it looks like customer connections are still strongest with opt-in emails and website promotions. While social media (Facebook, Twitter, Pinterest and YouTube, blah, blah, blah) do add marketing and promotional value, research shows that the top ways consumers find out about special promotions is through company web sites and email alerts. … Continue reading

beauty awards

Socially Savvy Beauty Brand PR

Adding personality with a unique “voice” to your brand on social media can take your platforms to an entire new level of engagement. Here are five simple things you can do to begin creating a social media campaign with soul. 1. Add a unique quote that reveals the emotional connection to your brand on your … Continue reading

compass

PR 101 -Staking Your Claim To Fame

So what do product packaging claims have to do with PR messaging and building brand trust? A hell of a lot really. Just yesterday, we spent an hour on the phone with our client prepping for an interview this morning with a leading industry trade publication.  Our goal –to ensure that our client succeeds and positions … Continue reading

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