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It’s So Not About You

It may seem like common sense, but the same bad story pitching keeps popping up everywhere. Rule #1 when reaching out to a media outlet, a journalist, a reporter or directly to your audience, remember it is not about YOU, it’s

photo-5

It’s So Not About You

It may seem like common sense, but the same bad story pitching keeps popping up everywhere. Rule #1 when reaching out to a media outlet, a journalist, a reporter or directly to your audience, remember it is not about YOU, it’s

6a00d83451b9ea69e2019b00420565970d-500wi

5 Rules to Ruling Facebook

Facebook remains an attractive social media platform and marketing destination, first and foremost, for its  +1.28 billion monthly active users as of June 2014. Aren’t convinced?  It’s all in the numbers… 802 million users log onto Facebook daily 1.01 billion

6a00d83451b9ea69e2019b00420565970d-500wi

5 Rules to Ruling Facebook

Facebook remains an attractive social media platform and marketing destination, first and foremost, for its  +1.28 billion monthly active users as of June 2014. Aren’t convinced?  It’s all in the numbers… 802 million users log onto Facebook daily 1.01 billion

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Wearable Tech Radar: Fin Thumbring

Love this gesture based control device that allows you to wirelessly swipe and tap commands with your fingers. Now if it would only tweet, post and send out an email blast.#PRHackwishes Waterproof, flexible and with each battery charge lasting up to

unnamed

Wearable Tech Radar: Fin Thumbring

Love this gesture based control device that allows you to wirelessly swipe and tap commands with your fingers. Now if it would only tweet, post and send out an email blast.#PRHackwishes Waterproof, flexible and with each battery charge lasting up to

beautiful-things-sun-rise

Wearable Tech for Safer Fun in the Sun

According to the World Health Organization, one in every three cancers diagnosed worldwide is a skin cancer. It’s no wonder that the creators of SunFriend were winners of the Intel Make it Wearble contest with their UVA/UVB Wearable Tech idea.  SunFriend

beautiful-things-sun-rise

Wearable Tech for Safer Fun in the Sun

According to the World Health Organization, one in every three cancers diagnosed worldwide is a skin cancer. It’s no wonder that the creators of SunFriend were winners of the Intel Make it Wearble contest with their UVA/UVB Wearable Tech idea.  SunFriend

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Microvideos: Get On Board or Get Lost at Sea

Microvideos are taking the social media helm and these bite-sized bits of entertaining videos are popping up everywhere. Sharing streamlined messages of hyper-edited audio-visuals to a growing number of viewers has become standard. What started with Vine (6-second looping videos) has ended

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Microvideos: Get On Board or Get Lost at Sea

Microvideos are taking the social media helm and these bite-sized bits of entertaining videos are popping up everywhere. Sharing streamlined messages of hyper-edited audio-visuals to a growing number of viewers has become standard. What started with Vine (6-second looping videos) has ended

social-platforms

Social Media Statistics 2014 – The Power of Pinterest

Understanding how your top, most valuable, customers are using social media can help you understand how to promote your brand more effectively. These valuable customers, the top 15-20%,  are worth more than the bottom 50% of your customers collectively. Treat

social-platforms

Social Media Statistics 2014 – The Power of Pinterest

Understanding how your top, most valuable, customers are using social media can help you understand how to promote your brand more effectively. These valuable customers, the top 15-20%,  are worth more than the bottom 50% of your customers collectively. Treat

Nike logo

Cultivating Your Brand’s Voice: Know Thyself

Images by SLAMXHYPE Building a brand from inception is no easy feat. You’re sitting at your desk, contemplating and plotting your next social media move yet nothing comes to mind. You have a hype-worthy product and an idea fully committed but publicly

Nike logo

Cultivating Your Brand’s Voice: Know Thyself

Images by SLAMXHYPE Building a brand from inception is no easy feat. You’re sitting at your desk, contemplating and plotting your next social media move yet nothing comes to mind. You have a hype-worthy product and an idea fully committed but publicly