Shop_Until_You_Drop_by_Banksy

Melodramatic Marketing. Why You Need a Little Brand Drama

Shopping at ABC Carpet makes me feel like an agent for change. Just walking through the store will bring me love, light, abundance; throw in a bit inner peace, a calmer mind and a Zen-like vibe. I don’t need a

Shop_Until_You_Drop_by_Banksy

Melodramatic Marketing. Why You Need a Little Brand Drama

Shopping at ABC Carpet makes me feel like an agent for change. Just walking through the store will bring me love, light, abundance; throw in a bit inner peace, a calmer mind and a Zen-like vibe. I don’t need a

Blog Post Visiual

What Really Gets Press Coverage?

And the question of the day is –  what actually gets press coverage from the media? If your product isn’t getting the earned editorial props it deserves, perhaps it’s just a matter of telling your story in a different way.

Blog Post Visiual

What Really Gets Press Coverage?

And the question of the day is –  what actually gets press coverage from the media? If your product isn’t getting the earned editorial props it deserves, perhaps it’s just a matter of telling your story in a different way.

cootie patent

Not Your Garden Variety Targeted Customer

There are so many well-intentioned marketing companies out there willing to show you how to define your target market, like let’s say websites like BigCommerce (warning boring marketing video alert). The truth is if you are on your game and you are actually

cootie patent

Not Your Garden Variety Targeted Customer

There are so many well-intentioned marketing companies out there willing to show you how to define your target market, like let’s say websites like BigCommerce (warning boring marketing video alert). The truth is if you are on your game and you are actually

photo 4

Organic Word of Mouth PR

It’s because of you Ferris  and how I’m really killing it on The Four Hour Body that I got caught up in a #gram jam today.Yup, all those vegetables I‘m force feeding my hubs every morning, noon and night. So

photo 4

Organic Word of Mouth PR

It’s because of you Ferris  and how I’m really killing it on The Four Hour Body that I got caught up in a #gram jam today.Yup, all those vegetables I‘m force feeding my hubs every morning, noon and night. So

brand-journalism-typewriter

Best Practices for Brand Publishing Part 1

Yes you can write, film, photograph and post on your blog or you can do something even more exciting and valuable- like start a movement, a community, a tribe that will take on a life of its own while creating

brand-journalism-typewriter

Best Practices for Brand Publishing Part 1

Yes you can write, film, photograph and post on your blog or you can do something even more exciting and valuable- like start a movement, a community, a tribe that will take on a life of its own while creating

mindset-wherepplcheck

Marketing on Mobile

As the world goes mobile, so must brands. Consumers are using their phones to discover new products, places and services every day and real time marketing campaigns are helping brands strengthen their relationships by reaching consumers when they are most

mindset-wherepplcheck

Marketing on Mobile

As the world goes mobile, so must brands. Consumers are using their phones to discover new products, places and services every day and real time marketing campaigns are helping brands strengthen their relationships by reaching consumers when they are most

photo-5

It’s So Not About You

It may seem like common sense, but the same bad story pitching keeps popping up everywhere. Rule #1 when reaching out to a media outlet, a journalist, a reporter or directly to your audience, remember it is not about YOU, it’s

photo-5

It’s So Not About You

It may seem like common sense, but the same bad story pitching keeps popping up everywhere. Rule #1 when reaching out to a media outlet, a journalist, a reporter or directly to your audience, remember it is not about YOU, it’s