Of course you need a public relations action plan, you already know it’s a necessary part of growing your business. How else will anyone find you? The moment you decide to start up any business, you should be considering how you will communicate the benefits of your product and services and how you are going to … Continue reading
It’s not just about the benefits you shell out. Consider and reflect on what is it that customers/clients truly value about your product or service. Ask yourself. . . what are the most treasured offerings that your brand delivers that your customers really want and need? This thought process will help you increase your sales … Continue reading
Your brand can’t be everything to everyone at every moment and jumping on a used and abused trend like “artisanal” will only make you look very “me too” and that’s not very authentic. Artisan – a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods. … Continue reading
A study carried out at Rockefeller University shows that in the short-term we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell. What are you doing to make your brand memorable?
A client that spends absolutely zero dollars on paid for advertising anywhere in the US wanted to know my opinion on a special “deal” they received for a Times Square G-Tron (digital billboard) opportunity the other day. He received a “discount” offer for $75K USD for 15/30 second spots from Light Years Media. The offer … Continue reading